Automotive Black Technology Chapter 718: : Come on, fight to the death! (10,000 extra rewards/6)
www.lnmao.org, the fastest update to the latest chapter of automotive black technology!
Li Fanyu will not sell Land Rover, no matter which aspect he starts from.
Personally, he has already criticized all the competitors of luxury SUV models in the Chinese market through his remarks at the press conference.
If Land Rover is sold now, I am afraid that as many people will poke my spine as many people praised me before.
Yu Zhengxin, that’s even worse.
Why did he set up a Land Rover branch and bring the price of Range Rover to the current level? Isn’t it just to break the price monopoly and move Zhengxin towards a broader and more relaxed market in the future?
To be honest, 10 billion is not a small amount of money for Zhengxin. I worked hard for two years to save my current wealth. It is really satisfying to suddenly increase your asset income by one-tenth.
And using one Range Rover model to win over so many foreign brands is something he is proud of.
But this is not enough.
Not enough!
Not to mention how much Zhengxin can earn by breaking the price barrier, even if Li Fanyu wants to sell Land Rover now, it will never be 10 billion!
This ten billion seems like a lot, but if Li Fanyu accepts it, he will lose too much.
If he sells Land Rover just after setting up his flag in public, then not only will his reputation be ruined, but even the image that Zhengxin has just established will collapse like the World Trade Center.
These car companies are not fools. They are not afraid that Li Fanyu will set up a new brand to compete with him after selling Land Rover.
If you really accept this 10 billion, it will be equivalent to taking away the strong bones of Zhengxin. Then Zhengxin will no longer have the moral capital to challenge these foreign companies. A traitor is not qualified to carry the banner of resistance.
Li Fanyu knew this very well. Losing these would cost Zhengxin far more than 10 billion.
How can the iconic flag of the national automobile industry and the national pride in the minds of consumers be measured in money?
Thinking about it from another angle, why would these companies pay such a high price to acquire the Land Rover brand when the Range Rover had just gone offline and was on sale for less than a week?
Because they are afraid!
The price of the Range Rover is only half or even less than the price of models of the same level. Now, after Li Fanyu angrily criticized Li Keen and exposed the bottom line of pricing in the luxury SUV market, the sales of this model have skyrocketed.
You may not see much in a short time.
But there is a car like Range Rover that has good quality, high-end positioning, and an overall superior price. So the four car companies present, and even some other car companies that have not come, are all facing fatal blows in similar markets.
If Land Rover is not acquired, this disruptor will be nipped in the bud. There are only two paths before them - lower the price to stabilize sales, or maintain the current price and remain unsalable!
It is impossible for a car company to just sit back and watch its models become unsalable. But if prices are reduced across the board, the losses caused may exceed 10 billion a year for a car company!
Take the current Range Rover competitor, the Ricoh Navigation, as an example.
The official retail price of the flagship version in the Chinese market is 2.4 million. This car has been selling well in the Chinese market for more than three years and has not been replaced. It can be said that regardless of the price, in terms of the configuration of the Range Rover, the Pilot has no advantage except for higher fuel consumption!
If you want to compete with the Range Rover, even if you take the Ricoh brand into account, you have to lower the price to at least 1.2 million.
Every time a Pilot is sold, Licoen's profits will shrink by 1.2 million! Based on the current annual sales volume of 60,000 units of Pilot in the Chinese market, the price of each unit of the entire Pilot series will be reduced by 800,000 on average.
For Licoen Company, 48 billion in profits will evaporate out of thin air!
However, even if this is the case, it must be said that Zhengxin Land Rover does not continue to launch new models with the same high quality and low price!
If Land Rover launches a full-size luxury off-road vehicle with a starting price of 1 million and a ceiling of 2 million, and a hard-core mid-size luxury SUV with a starting price of 400,000 and a ceiling of 800,000, then Li Keen's entire product line...
You will face the fate of being on the street across the board!
Under such circumstances, even if Li Fanyu raised the transfer price of Land Rover to 100 billion, he estimated that Li Keen Company would consider it.
Under such circumstances, Li Fanyu will never let go no matter what his purpose is!
Looking at a group of people with different faces in the reception room, looking at themselves eagerly.
Li Fanyu spread his hands and said, "With all due respect, you are really too naive. At this point, you still want me to stop and just take money to be a mute?
Ridiculous!
I am not afraid to tell you that Zhengxin is determined to win the luxury SUV market! But you haven’t seen the current situation clearly yet. It’s really... Haha! ”
Silly!
He gave these people an adjective and noun with contempt in his heart.
Seeing the green and red faces of this group of people, he sneered: "Go back. You are no longer qualified to bribe me or negotiate terms with me. Your current situation is like a person who has been cut by a knife. As long as I hold the opening with my fingers and shake it gently, I will get most of the wealth inside.
And you actually want to use a gold coin to beg me to let me go. Don’t you think this is something that can only be done by a naive child? Friends, I need to remind you again. This is a shopping mall, not a kindergarten.
It's not a problem that can be solved with a candy. ”
Li Fanyu has nothing to worry about now.
The skin has long been torn. If An Ning was allowed to deal with this group of people before, it was still with the intention of paralyzing the enemy and gaining time and space for Range Rover. So now, he no longer even has this layer of worries.
After the media circulated his remarks at the press conference, Range Rover's image has been established. Any dishonorable means used by a foreign company against Range Rover or Zhengxin can be regarded as a battle medal.
By that time, not only the government, but also the entire Chinese national automobile industry will be affected. Let’s just say that public opinion and consumers will spontaneously stand up for the truth.
This is the advantage of occupying the moral high ground!
After two years of development and sufficient capital reserves. He could finally tear off all the pretense of kindness and reveal his fangs.
Choose people to eat!
"Li Fanyu! Don't be too arrogant! I admit that the pricing strategy of the Range Rover model and the remarks you made the day before yesterday pose a great threat to us. But you have to think carefully, such a path will lead to you. What will we face?
I'm not trying to scare you, you've already broken the rules. If such behavior persists, it will cause astronomical losses to all high-end brands in China! If that is the case, you Zhengxin will face the most violent revenge of any company! all! ”
Faced with the Acura representative pointing at his nose and scolding him hysterically, Li Fanyu smiled slightly and said, "It doesn't matter, I'm used to it. When have you ever tolerated Zhengxin? Please understand that from the beginning, there has been nothing between us. It’s a fight to the death!”