Automotive Black Technology Chapter 511: : Yes, our advertising is so awesome.
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Due to changes in the history of automobiles, many classic advertisements from the past no longer exist in this time and space. Li Fanyu, who was accustomed to seeing classic car advertisements in the previous time and space, simply felt uncomfortable because he was not creative enough.
So faced with these two careless advertisements, Li Fanyu directly asked the DME clerk to bring a pen and paper.
Ten minutes later...
Chris is going crazy!
"Mr. Li, this is absolutely not possible! If this advertisement is put out, our terminal retail stores will be blown up!"
"Why not? Our agents and distributors do this in China."
"My God, I have to admit that your propaganda method is simple and crude, and it may have a good effect. But you must know that this is Egypt! Look at this... This pilgrimage is not open to Hongguang. , even Pearl is angry... Oh my God, don’t you know that Pearl is more important than anything here? This kind of ridicule of his old man will get us into big trouble!"
Gah?
Li Fan is confused.
That's right... He was inspired by Daewoo's previous advertisement on the wall opposite the factory, and learned from dealers in third- and fourth-tier cities in China to advertise to lower-level towns...
From Suez to Giza to Cairo. After seeing the unique local architectural style, Li Fanyu felt that it would be a pity not to use so many walls.
But in Chris' opinion, this idea is a good idea, simple, crude and low-cost.
But among the slogans written by Li Fanyu, there are really some too exciting things. In these countries that believe in pearls, making fun of pearls in advertisements is almost a suicide.
If these slogans were printed...
Chris silently thought of twelve different ways to die,
"Mr. Li, I roughly understand what you mean. Why don't we let the advertising company polish and modify these slogans according to your ideas. Change them into sentences that are interesting and echo local cultural habits, and then put them in How?"
Cut,
It’s a waste of time, young man, I just came up with such a catchy sentence,
Compared to the simple slogans on walls in rural areas in China, the Egyptian people have no sense of humor at all!
Look at the slogans put up by our domestic Zhengxin Volkswagen dealers;
"Selling to city dwellers at a higher price, selling to villagers at a discount," and "using Erguotou to bring down my father-in-law, and using Hongguang cars to bring down my mother-in-law."
What's "The east wind is blowing war and drums, who am I afraid of if I drive Hongguang?", what's "Buy pigs and plant trees to pave the road, Hongguang will help you get rich!", what's "Socialism is good, Hongguang is running all over the streets!".
Something like "You have Hongguang, all the girls in the village will follow you!", and "A Hongguang is like a sea of love, and my sister will be in your arms from now on!".
Something like "Volkswagen Hongguang cars are so good, you can just run them in the mountains and valleys!", and "If you want your wife to praise you every day, buy a Volkswagen Hongguang car and take it home.".
What about "I bought the Hongguang car early, so my wife will not run away.", what about "I don't want to drive Hongguang to worship my ancestors, your great-grandfather doesn't want to,"...
So much straightforward humor and profound meaning! ?
While slandering the Egyptian people for their lack of humor, Li Fanyu waved his hand: "That's what it means. Hongguang's positioning is not high, and with your car loan policy, it can be purchased for less than 80,000 Egyptian pounds." Let’s get started. Therefore, the simplest and most effective means of publicity is to have one in every street and alley. If you feel any difficulty, you can help us. Let’s clear up the relationship with the government and do the marketing ourselves.”
Chris looked at the paper in his hand that was full of weird slogans, nodded with a wry smile: "Okay sir, I understand. In fact, you don't have to worry about advertising. We will do a good job in promoting this model. It will also benefit. I will do it according to your request. Oh, by the way! As the most widely spread propaganda method in Egypt, do you have any suggestions on how to do this? ”
"Of course!" Li Fanyu crossed his hands on his chin, thought for a while and said, "Give me a piece of paper,"
Ten minutes later.
"Is this the head office? I'm not kidding about pearls this time!"
Looking at the extremely crude planning in front of him, Chris grinned, "This... should be no problem... Sir, I have to say, you are simply a genius in marketing,"
Li Fanyu waved his hand modestly,
I smiled coquettishly in my heart; compared with the group of jokesters in China, it’s no good!
……
The publicity of Volkswagen Hongguang spread quickly.
Egypt's population distribution is very unique. Almost all cities are built around the Nile River and several oases in the country. Therefore, compared with the national conditions of China, which has a huge population and a wide distribution of people, it is easier to promote here.
Coupled with Li Fanyu's willingness to spend money, in less than a week, residents of Egypt's cities with a population of more than 300,000 were exposed to all kinds of strange things on the walls, which looked a little vulgar. But the catchy slogan dominated the screen.
Someone said, “It doesn’t matter how many wives you have, Volkswagen Hongguang will satisfy you.”
“When I buy a Volkswagen Hongguang home, I don’t have to worry about having more wives. Five or six are just right, and ten or eight are just a few.”
There are also those targeting local scenic spots, "The Volkswagen Hong Guang is really capable of pulling in a pyramid,"
There is also something about the eating habits of the Egyptians, "Dazhong Hongguang can help, they eat roasted whole lamb every day."
There are also some who complain about local dowry customs, "My daughter buys Hongguang as a gift to her son-in-law without panic."
The overwhelming slogans made the Egyptian people who had never seen a big-character poster instantly be brainwashed by a car called "Hongguang",
But this is not over yet.
After the slogans covered cities in Egypt like mobile phone signals, Nile TV, which has the highest ratings in Egypt, also aired an advertisement for Zhengxin Volkswagen Hongguang before the TV series in the evening.
There are two rotations of ads.
The first paragraph talks about a Hongguang arriving at the Holy Land of Mecca, but on the TV screen, the Holy City of Mecca, which should have been crowded with people, was empty.
Then the climax came...
An old man in white robes got off the car from Hongguang, opened the car door, and the believers jumped out one by one, and then... the holy city of Mecca instantly became crowded.
The Egyptian people in front of the TV smiled knowingly; Oh, this means that this car has a lot of space and can be loaded...
The second advertisement is about being under the vast and majestic pyramid. The picture is simple and beautiful, just like shooting a promotional video for the pyramid. Yes, an old man is riding a camel, leading one, slowly walking in the pyramid. Walking down.
The old man's dark face was covered with glistening beads of sweat. He looked up at the sky and the scorching sun. The whole scene is telling the audience that this day is really **** hot!
Then the climax came...
The two camels probably got tired from walking and simply lay down to strike.
At this moment, our protagonist Volkswagen Hongguang appears!
Seeing that the old man was in trouble, the kind driver asked the old man to get in the car. But the old man waved his hand and said that he still had two burdensome camels. The young man smiled calmly and opened the car door directly.
The scene of this advertisement ends with the old man sitting in the passenger seat and the two camels behind with their comfortable expressions as they blow on the air conditioner.
When the Egyptian people in front of the TV saw this, they smiled knowingly; Oh! What I'm talking about is that this car can be installed, and the air conditioning and cooling effect are good!