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Zhengxin’s I8 product launch conference and publicity were launched almost simultaneously.
The product research and development center of Zhengxin Group has been decorated. The vast, five-story R&D center building is now surrounded by white-blue flags with “?” engraved on it.
More than a hundred media and industry figures across the country who have received invitations have gathered in the press conference hall of the R&D center to wait for the arrival of the real owner, Li Fanyu.
Different from the past, the seats in the huge press conference hall have been vacated. The spacious indoor ceiling and rows of blue and white decorative ribbons with minimalist aesthetics will be released under the lighting from Zhengxin laser technology. The hall is extremely bright.
However, for the reporters present, after these arrangements made them a little surprised, they became more confused;
“Brother, are you Xiao Wu from Pinche.com? I am Xu He, the editor of Mian Auto.com. Brother Xiao Wu, your Pinche.com has a close relationship with Zhengxin. Do you know the story behind this launch of I8? Is there any inside story about the brand? This is too mysterious.”
“Haha, brother, I’m sorry, we did some advertising copywriting for Zhengxin before, so we know a little bit about it. But we have instructions from above, so we can’t let it out for the time being.”
“What, a brand press conference is so mysterious. Director Li likes to do these things.”
“Pfft, if this wasn’t your first time contacting Zhengxin, you should know that Director Li is just such a person. Just get used to it…”
This type of inquiries and inquiries filled the hall.
Just as the discussion in the press hall was abuzz, the big light in the center of the hall came on. Li Fanyu wore a very formal dark blue slim-fitting suit. He waved to everyone from the back door and walked to the center of the hall.
Everyone who had long been appetized shut their mouths and began to applaud.
Standing in the center of the hall, Li Fanyu waved to everyone again: “On behalf of Zhengxin Group, I would like to express my sincere welcome to everyone.”
After the brief polite words, he smiled slightly and introduced the rhythm to the theme: “Ladies and gentlemen, in this world, many different things happen every day. Some are boring or exciting. , which may make people happy or worrying, but I think today will be an extraordinary day for me and Zhengxin Group.
Because today, I want to show you that Zhengxin Group, after Audi, Volkswagen, Land Rover and Zhengxin Power, is a brand new sub-brand that is different from all the current businesses of our group! ”
After saying that, he raised his right hand high and snapped his fingers.
In an instant, all the main lighting in the hall went out except for the stage light where he was standing. In the dark hall, a huge flag slowly lowered above Li Fanyu’s head.
Such a concise and fast-paced opening of the press conference and a very expressive presentation method made the reporters in the venue excited in an instant. For a moment, the camera kept clicking and taking pictures, reflecting Li Fanyu and the slowly falling flag under the light into a starry sky.
Not long after, the flag was completely lowered.
I saw that the flag had the same blue and white background as the signs in the hall and on the main floor of the R&D center. In the center of the huge flag was a circular icon, within a black outer border. It is an “X” shaped icon that harmoniously divides the blue and white blocks in the circle.
Above the icon are two extremely angular and aggressive characters – treasure and horse!
Under people’s curious eyes, Li Fanyu smiled slightly: “Friends. This is the new electric vehicle brand of Zhengxin Group.”
……
In fact, many people have passed the recent series of frequent business layout and personnel adjustments of Zhengxin, and speculated on the inevitability of the establishment of its pure electric brand.
However, after nearly three hours of press conference, Li Fan showed the BMW brand’s prospects, market concepts and current policies in an energetic manner, and demonstrated the BMW brand’s first pure-play car on the spot. After driving the sports car I8, people at the scene fell into a burst of excitement.
According to Li Fanyu’s explanation; BMW’s car logo means that this brand is based on the concept of X-car, presenting people with unparalleled driving passion and desire to explore the unknown. The blue and white blocks divided by The black surrounding it represents the basis for realizing this vision – Zhengxin Black Technology.
The brand will take accelerating the global transition to sustainable energy as its responsibility and ultimate goal, continue to explore in the field of new energy, and bring new electric vehicle models to users with the dual standards of X-car driving pleasure and clean energy. .
After showing off the I8, the first model of the BMW brand, Li Fanyu released a series of bombs about market operations after the establishment of the BMW brand.
Compared to the full range of black technologies that appeared on I8, these operational strategies ignited the atmosphere in the venue.
……
After the press conference, major media reported it immediately;
Huyang Economic Weekly: “The Zhengxin pure electric car brand BM BMW is established! Targeting the American electric giant TSL!”
Nantong Industrial News: “The most aggressive brand in the history of Zhengxin was established, and BMW went online. At the press conference, Li Fanyu, chairman of Zhengxin Group, announced that it has received government policy support and electric new energy vehicle license plates may be implemented early next year . No additional fees and approval processes are required when buying a car or getting a license plate! ”
China Consumer Network: “Zhengxin pure electric brand BM BMW was established, and the first model I8 will be launched today. It is reported that the model will be sold directly through Zhengxin’s official website, with a starting price of 798,000 yuan. At the BMW brand press conference, the group director Chairman Li Fanyu announced that BMW experience stores and after-sales networks will be completed in 80 first- and second-tier cities across the country within March.”
Wucheng Evening News: “Li Fanyu; flexible financial plan will give wings to Zhengxin BMW to take off in the market! So heroic! Zhengxin Capital is involved in the marketing of the group’s new brand BMW. Zhengxin Financial, a financial branch of Zhengxin, will invest 5 billion , provides a total of four loan purchase plans for BMW’s models, including 1-year and 2-year terms, which will be interest-free, greatly lowering the entry barrier for BMW, the first pure electric high-end brand in China!”
Pingche.com Online: “High-end pure electric vehicles are no longer synonymous with TSL! Li Fanyu and Zhengxin’s small goal; a two-step approach to internal combustion electric vehicles! Today, the Zhengxin BMW brand was established, according to group chairman Li Fanyu at the press conference It was announced that Zhengxin will build 50 super charging stations and 700 charging piles across the country in the next year, and establish a nationwide charging network within five years, and will work with operators and Internet companies such as China Mobile and Baiwei Interactive Entertainment to promote this. Cooperation in automobile informatization, opening up the free licensing policy for new energy vehicles and a series of measures! ”
Aiyi Auto: “Ambitious! Li Fanyu: Zhengxin BMW I8 is just the first step in bringing pure electric vehicles to the market. In the future, it will enrich BMW’s product line, covering mid-to-high-end models with no cap to less than 300,000 yuan. Expand territory in China and international markets! ”
For a time, Zhengxin Pure Electric BMW caused a stir in the industry and outside the industry!